Mercedes-Benz | Dealer
Summary
Development of a landing page for the launch of the EQA and EQB vehicles of the EQ range for a Mercedes-Benz dealership in Madrid. The project was carried out under a strict instruction manual of the brand, ensuring visual and communication coherence.
Year
2022
Role
Senior Designer
Contribution
UI · Web Development · Art direction
Tools
Figma · Wordpress · Illustrator · Photoshop
Brief
Problem
The goal was to create a digital experience that reflects the elegance and innovation of Mercedes-Benz, allowing users to explore vehicle features and facilitate conversion through test and configuration options.
My role
As senior designer
- Creation of visually appealing and functional interfaces, ensuring a smooth user experience consistent with Mercedes-Benz brand guidelines.
- Implementation of the landing page using technologies such as HTML, CSS and JavaScript, ensuring a responsive and optimized design for different devices.
- Connection with inventory systems and vehicle configurators, facilitating user interaction with product features.
- Ensuring that all design elements and content comply with the brand's strict instruction manual, maintaining the visual and communicative identity of Mercedes-Benz.
Key features
Dynamic Content
Use of dynamic content to personalize the user's experience according to their preferences and behavior.
Brand Compliance
Strict adherence to Mercedes-Benz guidelines to ensure visual and communication consistency.
Responsive Web Design
Perfect adaptation to mobile and desktop devices.
Results
Increase in conversions
Increase in vehicle test drive requests.
Improved User Experience
Positive feedback on navigation and design.
Prototype
Screenshots of the landing page prototype in all its versions.
