The agency needed a digital transformation to leave behind its traditional image and attract modern clients. As lead designer, I led the redesign of their visual identity and the development of a new website, which resulted in a significant increase in new client acquisition and improved brand awareness.
Brief
Problem
The agency had an outdated and dysfunctional website, making it difficult to attract new clients in an increasingly digital marketplace. Its visual identity did not reflect the quality of its services or its innovative approach, and the user experience on the website was poor.
My role
- Redesign the logo and visual identity to reflect modernity and professionalism.
- Create a new elegant and versatile color palette.
- Design and develop a modern, responsive and user-centric website.
- Collaborate with marketing team to align brand and content strategy.
Key features
New logo and branding
A modern and minimalist design that reflects the innovation and professionalism of the agency.
Responsive web design
A modern and functional website, optimized for desktop and mobile, which improves the user experience.
Content strategy
Clear and persuasive content that communicates the agency's values and services effectively.
Results
Increased client acquisition
New website has helped the agency to increase new client acquisition by 30%.
Improved user experience
Average session time on the website increased by 40%, and the bounce rate was reduced by 25%.
Improved user experience
Average session time on the website increased by 40%, and the bounce rate was reduced by 25%.
Feedback
"The new website is incredibly intuitive and professional. It has helped us stand out in a very competitive market.”
- Francisco, Commercial Manager.
Transformed Web
Browse to see how the new website has transformed the agency's image.
These are some of the highlights from the website.
